Databases & Data Collection
Modern websites allow for more interaction than ever before, how do I collect all that data?
These days most websites have a database structure living behind them. Whether it is to record simple user records submitted through an
online form, a fully integrated Content Management System or an ecommerce product catalogue databases are a required part of modern website development.
The problem with databases is that they are often viewed as complex and expensive. Modern database technology has meant that database
development is much more common place, and does not require bespoke technical knowledge.
What it does require is the ability to look at
the type of data you want to store, and the relationships between each of your applications. By planning your data storage effectively up front like this
you can save a great deal of project time and cost.
We have experience in the design and deployment of database schema�s to accommodate anything from simple form data capture all the
way up to secure ecommerce transactional websites.
As part of our database design we look to build the online storage in such a way as to be able to easily import all your
online data into your offline storage, such as your CRM. In this way you can actually use the data you collect online within your day to day business, alongside
the data gathered from your other marketing channels.