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Adopting and adhering to a good set of web standards will ensure that the greatest proportion of your audience views your web content in a way that allows them to understand your message.

From architecting good usability (UX) to ensuring that your website is built in a way that actually functions as desired on as wide a variety of browsers as possible, web standards are key to online success.

The World Wide Web Consortium (W3C) have developed a set of standards to allow developers to create websites that follow a core set of principles. The W3C standards ( http://www.w3.org/standards/ ) are a fundamental set of instructions that enable developers to create consistent, rich experiences online and the same standards also ensure that users have a consistent user experience online.

Every website we create has a been developed and tested for W3C validity.

The term 'Accessibility' covers a very wide spectrum of online requirements. It can be summed up by saying that to qualify as having an Accessible website you must provide your content to people in such a way as to allow them to choose how to consume it, and whatever format they wish to consume it in. Typically most users will view a website on a graphical browser such as Firefox or Internet Explorer, but what if they are using a screen reader like JAWS?

To break that down into simple terms, you must build any online websites or applications in such a way as to not provide any barriers to how consumers use them.

There are several different guidelines to achieving this, one of the most comprehensive and considered the industry standard is the 'Web Content Accessibility Guidelines (WCAG) 2.0'.

Every website we create has been test against the WCAG guidelines for validity. Typically we build for the AA standard but where required we can and have built for higher levels of Accessibility.

You can read more about WCAG Accessibility level criteria here: http://www.w3.org/WAI/WCAG20/quickref/